The marketing plan is considered the cornerstone of all the work, it sets the 3 years and 5 years objectives clearly.
In order to reach these objectives, a complete market analysis is carried out.
This marketing analysis identifies all the possible segments and chooses the most appropriate one to target.
Targeting is based on satisfying their needs by using the 4 pillars of marketing (place /price/products and promotion).
Furthermore, identifying possible future market trends is a crucial point in order to make sure that the 5-year plan will be achieved.
Marketing plan
Marketing plan
Marketing Plan Process
In brief a successful marketing plan should:
01
Market Analysis
02
Identify Segments
03
Targeted Audience
04
Target Market
05
Marketing Strategy
01Identify the client’s core business
Identify the client’s core business, his objectives, and his targeted audience.
02Target Market
Know your target market and determine the channels that should be used to reach this target market by pinpointing competitors and developing a marketing strategy that will ensure both competing with them in the same market as well as highlighting our clients’ competitive edge
03Develop marketing strategies
Develop marketing strategies, that ensure achieving the 3- and 5-years marketing objectives
04Pricing Strategy
Pricing strategy is a crucial point for success; hence it is set based on both competitors’ as well our client’s service/product provided.
05identifies the possible segments
In order to reach these objectives, a complete market analysis is carried out. This marketing analysis identifies all the possible segments and chooses the most appropriate one to target.
06Targeted audience
Targeting is based on satisfying audience needs by using the 4 pillars of marketing (place /price/products and promotion).